Sick Of Insensitivity About Pet Loss, DQ Commercial Options

[LS Support]

yep, some of us men are indeed sensitive i have a feeling that the creative team was comprised of mostly men as is the client they serve. so they
"see" things differently than us here. i will write a letter to DQ as well not as a man but as a leader in the pet-loss community (i should have done it
earlier, but just got married and am looking for a new home, so things have been a bit wacky around here).

[mosmommy]

All I wish to say about this DQ commercial is that the first day I saw it, was the day I had to put my beloved Cosmo to sleep. That was 3 weeks ago, May 24. I hated it then, and I have seen it at least once a day since. I personally believe that both of the people in the commercial were insensitive, not only the man because he wanted that darn Moolatte', but I personally sobbed much harder when I lost my Cosmo, and I didn't even eat for 2 days, so I would not have even been at Dairy Queen. I think this insensitive commercial should be removed, and I too, will write to DQ and express my distaste. For me personally, that damn commercial reminds me of my loss , ( as if I needed any reminders at all).


And to Kim R.- I agree, I also happen to love animals more than most people(but there are a few exceptions, just a few).

[pags]

I have seen the commercial several times... My husband and I cringed a little the first time we saw it because we had a beloved dog named "Mocha" and it was a little bizarre to hear the guy slip on Muffin's name in such a way. I honestly though never found the commercial to be trying to be callous toward pet loss per se.. but more toward trying to play off of this guy patronizing his 'hysterical' girl friend. Stereotypes. The feel of the commercial is that the same guy would have reacted exactly the same way if the girl had called to say her mother had died. Just the insensitive bone-head gratfication-driven male stereotype. If anything - guys who don't fit the bill should be offended as well.

However! I have gladly written to DQ to express my concerns and to remind their ad execs that the unfairly stereotyped 'hysterical' females (such as myself...) that they have poked fun at are traditionally the mocha latte drinkers in any given group... Good way to alienate your target consumers, guys!

Good luck with this!!!

--pags

[Snickster]

.....just got married and am looking for a new home, so things have been a bit wacky around here



CONGRATULATIONS!!!!!!!!!!!!!!!!!!!!!

[Ladypurr]

I agree with you, Tracy.

I've not seen the commercial either, but to make fun of something as serious and tragic as death--be it a human being or an animal--is simply not responsible advertising.

But then look at the commericals we've been fed a steady diet of from Carls' Jr.?
I'm really sick of companies always thinking they have to blend "sex" with everything in order to sell a product!

Have you seen the "puppy" commercial for one of the major dog foods? It's so adorable.

I'm going to write to Dairy Queen, too!

--Susan
~ a voice for the voiceless ~

[heardfam]

I wasreally amazed that DQ was able to show such a commercial. The first time I saw it was before my Diggers passed and I was upset. It's truly amazing what people find acceptable these days.

[Furkidlets' Mom]

Just happened to see this thread and I've also emailed Dairy Queen with my views. I've been watching this ad for a few weeks (mute, change channel) and am very happy all here are doing something about it, too, as many voices together send a stronger message. And as Susan Chernak McKelroy said in her book "Animals As Teachers and Healers"....."either all death is important or no death is important". That pretty much sums it up for ME. Glad to see so many of you are being great consumers....way to go!

A general comment: I really hate most ads with animals (even though I chortle about how adorable they are!), as I don't trust that they were treated right (like our local Humane Society 'checking' on rodeo events and claiming it's all okay and ignoring all the injuries and deaths) during the making of the ad. Animal Protection groups can't be everywhere, all the time, despite any disclaimers and who knows what they DON'T see behind the scenes?

There's also an ad for some kind of BBQ sauce where the cow is singing at the campfire, as if he's happy about the condiment that's eventually going to be dressing him after he's gone. It's all too sickening and all ads like this make good, hearty 'fun' of animals' deaths.